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The redesign of the logo for Flosel, Electrical and Hydraulic Installations, aimed to update and modernize the visual identity while respecting the colors and general lines of the previous logo to reflect a more contemporary and professional image. The initial phase involved a thorough analysis of the old logo, identifying elements that should be preserved to maintain brand recognition. It was noted that the previous logo had a disproportionately large "F" symbol compared to the name "Flosel," which made it difficult to implement across various media and formats. The goal was to achieve a balance between maintaining familiarity and introducing modern design elements to better represent the company's expertise and market position.