20 Years - Identity

In order to celebrate the twentieth anniversary, Primavera BSS, a leading management software company, contacted us to develop a concept in order to mark this very important date.Under the concept “Tracing New Paths” we have created a pattern as part of the event’s identity. Beyond the graphic material, it was also used in the event space decoration. Printed on velvet, we used it to coat the stage and the Partner Stands.

At the event disclosure and as a symbolic moment, the “neon” sign fade out, defining a milestone between two important moments: the past and the future of Primavera BSS.