Campaign for the new brand identity launch

On March 4th, Paleta de Ideias became Pi Creative Studio. The annoucement was made on the new office opening for which a printed invitation was produced.

The launch of the new brand identity was also preceded by a digital marketing campaign divided in two phases: teaser and annoucement. The channels included Facebbok, e-mail marketing and YouTube with the launch of two videos: "teaser" and "revelation".